Famous American rapper Nelly started a new campaign with Honey Nut Cheerios, and this collaboration lead to creating of the "Must Be The Honey" LeBron X. Almost entirely yellow, with some touches of black on the Flywire and Zoom Air unit. Number 79 on the heel stands for the year when cheerios flavor first was introduced. The shoe also features BuzzBee lace clip, and it was released in extremely limited quantity of 250 pairs, most of which were given to friends and family. Celebrities as Bow Wow and Nick Cannon are known to receive the shoes as gifts.